A consulting website should do more than look professional. Its purpose is to consistently attract leads, guide them through your message, and convert them into booked calls or paying clients. That’s where a consulting funnel comes in. A consulting funnel maps your visitor’s journey from discovering your brand to taking an intentional action — usually scheduling a consultation.
Squarespace allows you to create this entire funnel in one platform without needing expensive software stacks or complex tech setups. And when launching your site, you can reduce your initial cost by applying a Squarespace discount code, which helps you save while building a professional, conversion-ready presence.
Below is a clear, step-by-step approach for setting up a consulting funnel using Squarespace.
1. Start With a Clear Core Offer
Your offer must be simple and benefit-driven. A visitor should understand:
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Who you help,
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What problem you solve, and
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What outcome clients can expect.
Example of a clear message:
“I help entrepreneurs improve operations and build scalable workflows so they can grow without burnout.”
This one sentence becomes the anchor for your homepage, services page, and calls to action.
2. Design a Homepage That Guides Action
Your homepage must guide users toward a single primary next step. Use this structure:
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Hero Section: One-sentence value statement + CTA button
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About Section: Brief explanation of your approach
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Benefits Section: How clients’ lives or businesses improve
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Social Proof: Testimonials, client stories, case studies
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Primary CTA: Typically “Book a Strategy Call” or “Request a Consultation”
Avoid multiple competing CTAs. One clear path increases conversions.
3. Create a Lead Magnet Page
Most visitors are not ready to book a call instantly. A lead magnet gives value first and collects emails for follow-up.
Effective consultant lead magnets:
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A mini toolkit
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A roadmap or framework
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A case study breakdown
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A short workshop or training
Steps in Squarespace:
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Add a Blank Page
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Add a Headline + Short Description
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Insert a Newsletter Block to collect emails
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Deliver your lead magnet automatically using Squarespace Email Campaigns
This page becomes your entry point for nurturing future clients.
4. Set Up an Automated Email Follow-Up Sequence
Once someone downloads your lead magnet, they need guidance and reassurance. Your email sequence can include:
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Welcome + deliver the resource
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Clarify the problem you help solve
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Showcase success stories or case results
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Invite them to book a call or ask a question
This process warms leads without manual outreach.
5. Automate Your Booking System
Use Squarespace Scheduling (formerly Acuity) to:
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Show your real-time availability
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Allow clients to book instantly
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Send reminders automatically
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Collect pre-call info via intake forms
This removes back-and-forth messaging and makes your consulting business feel professional and organized.
6. Build a Service or “Work With Me” Page
This page communicates value clearly. Include:
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Who the service is for
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The step-by-step experience
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Expected outcomes and transformations
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Testimonials, screenshots, or proof elements
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A single primary CTA (Book a Strategy Call)
This reduces decision friction and encourages qualified leads.
7. Save Money When You Launch
Squarespace already replaces several tools (email marketing, website hosting, landing page builder, scheduling system). When you apply a Squarespace discount code, you lower startup costs while still gaining a premium, high-converting platform. This is especially helpful for new consultants who want to keep investment light but professional.
Final Thoughts
A consulting website should be built around purpose: attract → nurture → convert.
Squarespace provides all the tools needed to execute this smoothly and professionally — without complex integrations or additional software.
A clear message, a strong homepage, one valuable lead magnet, and automated scheduling are often all you need to turn casual visitors into booked calls and new clients.
